Marketing Specialist II Job at Adroit Partners, Houston, TX

OVU1cVBvKzBKVlZPQU1GeS9nS3pIeWh3cVE9PQ==
  • Adroit Partners
  • Houston, TX

Job Description

Job Description

Job Description

As a Marketing Specialist on our Field & Brand Advertising Strategy team, you’ll play a key role in shaping advertising campaigns that reach millions of consumers across 100+ markets. From compelling TV spots and eye-catching billboards to dynamic digital campaigns and targeted print materials, your work will educate and engage adults 55+ as they make important life decisions.
In this role, you’ll lead creative development from concept to execution—art directing, copywriting and partnering with designers to craft high-impact marketing materials, ensuring seamless delivery across integrated campaigns. You’ll collaborate with internal teams and agency partners to bring field-driven initiatives, strategic priorities and sales efforts to life, all while upholding brand consistency and creative excellence across every touchpoint.

Creative Project Management
• Leads creative projects from concept to completion, partnering with designers to develop ads, flyers, brochures and other marketing materials that engage and inspire action.
• Works within the brand strategy and guidelines for Dignity Memorial®—the industry’s leading name, serving 400,000 families annually—to develop creative direction for local consumer-facing broadcast, digital, print, outdoor and sales materials.
• Crafts compelling copy and messaging for strategic campaigns and local projects, tailoring content to specific audience segments while ensuring alignment with brand strategy and guidelines.
• Creates assets to meet business and market needs.
• Customizes established templates to meet specific location needs and promote relevant sales offers.
• Assists in developing multicultural campaigns and in-language advertising, as well as scalable creative solutions for companywide use (e.g. broadcast, ads, flyers, brochures).
• Reviews and proofreads creative projects.

• Helps to coordinate translations and proof in-language materials.
• Supports the ongoing maintenance and improvement of the SCI Ad Builder, a self-service tool empowering field locations to create localized marketing assets.
• Understands and incorporates relevant consumer-research findings into marketing projects.
• Collaborates with other departments to determine common goals to create work in line with company vision, standards and brands.
• Assists AVP of Brand Marketing & Location Experience, Director of Field & Brand Advertising Strategy, and Director of Brand Experience with creative projects as needed.

Education:
• Bachelor’s degree in marketing or a related field.
Experience :
• 3-5 years of experience in an in-house marketing department or agency, with a strong track record of developing, writing and managing campaigns and collateral projects.
Knowledge, Skills & Abilities:
• Strong understanding of branding principles and brand management.
• Proven experience in copywriting and copyediting.
• Experience collaborating with graphic designers, agencies and external vendors.
• Excellent communication skills and ability to work creatively with cross-functional teams.
• Strong project management skills, with the ability to juggle multiple priorities.
• High attention to detail, accuracy and proofreading abilities.
• Proficiency in Microsoft Office and familiarity with graphic design software.
• Experience in multicultural marketing a plus.
• Bilingual in Spanish/English a plus.
• Senior marketing experience a plus.

Company Description

Recognized as one of the industries fastest growing staffing firms.

Company Description

Recognized as one of the industries fastest growing staffing firms.

Job Tags

Work at office, Local area,

Similar Jobs

Genesis10

Salesforce Administrator Job at Genesis10

 ...Genesis10 is currently seeking a Salesforce Administrator for a 6 month contract to hire role with our client in the healthcare industry...  ...Summary: We are seeking a skilled Salesforce Administrator Consultant with 3-5 years of experience to join our dynamic healthcare... 

National Council of Nonprofits

Network Engagement and Programs Manager Job at National Council of Nonprofits

 ...network member organizations. NETWORK LEARNING Manage a robust yearly calendar of capacity building programs, including monthly virtual gatherings, quarterly in-person convenings, and a yearly conference for our network members. Curate timely, relevant content... 

Genesis10

Salesforce Administrator Job at Genesis10

Genesis10 is seeking a Salesforce Administrator. This is a 12-month, HYBRID contract role (at least one day per week onsite), with a financial company in Milwaukee, WI.Responsibilities:Primarily focus on support, lifecycle and tech debt work for the team.Serve as subject... 

Ramey El-Abu - State Farm Agent

Insurance Account Position - State Farm Agent Team Member Job at Ramey El-Abu - State Farm Agent

 ...Do you aspire to some day run your own business, be an advisor looked to in your community, and lead a team? Ramey El-Abu - State Farm Agent is searching for an outgoing and customer-focused individual who can recognize opportunities and strategically turn leads into... 

Kensington Additive

Head of Research And Development (Chicago) Job at Kensington Additive

 ...Position Title : Head of R&D Location: Chicago Salary: $140k + 20% Bonus The Head of R&D is responsible for leading research and development efforts for metallic effect pigments, driving growth in existing and new markets. This role involves overseeing...