Job Description

Paws for Purple Hearts, a 501 (c)(3) organization, dedicated to improving the lives of America’s Warriors facing mobility challenges and trauma-related conditions such as PTSD, TBI & MST by providing the highest quality service dogs and canine-assisted therapeutic programs, is seeking a talented candidate to add to its growing fundraising team responsible for raising over $5 million annually.  This is a full-time position that reports directly to the Chief Advancement Officer.  The position is based out of our Penngrove facility.  

This entry-level position requires an individual who is high-energy, detail oriented, organized, and personable.  The Marketing & Communication Specialist will be the first person to greet donors and volunteers when they visit the facility so it is critical that they exude professionalism and friendliness as a key representative of our organization.

The right candidate can manage tight deadlines, handle multiple ongoing projects, and will know how to prioritize and efficiently manage their time.  

Strong communications skills, both written and oral, are critical.  The Marketing & Communication Specialist will regularly call donors to provide updates on our program and to ask for financial contributions.  The Marketing & Communication Specialist will also help with researching grant opportunities and writing grant proposals.

Familiarity with the entire Microsoft Office Suite is necessary.  The Marketing & Communication Specialist will be trained to use and frequently work in the Salesforce Donor Management System (database).

In addition to fundraising duties, the Marketing & Communication Specialist will also be required to help with a variety of activities at the training facility, including but not limited to inventory, occasional clean-up, answering phones, etc.  In order to be truly successful in this role, this individual will need to be the kind of person who jumps at the chance to pitch in and help wherever and whenever help is needed.

1. The Paws for Purple Hearts (PPH) Marketing & Communication Specialist is required to have met the following specific educational requirements:

1. An Associate Degree or the equivalent experience in the military;
2. Preferably a Bachelor’s Degree or equivalent experience;
3. Documented training or coursework in fundraising, marketing and public relations.

1. Prior experience necessary for this position includes:

1. Preferably military background or experience; 
2. A minimum of two years in a fundraising/communication role with a nonprofit organization;
3. Some experience in public relations, marketing and social media management in the military or nonprofit sectors;
4. Work in or knowledge of Post-Traumatic Stress, Traumatic Brain Injuries  and/or mobility disabilities;
5. Work in or knowledge of the Veteran and Active Duty Military communities;

1. Basic qualifications include the following areas:

1. Knowledge of and an ability to maintain a regional donor base for PPH;
2. Knowledge of and an ability to market PPH to potential donors, volunteers and partners in the Veteran and Active Duty Military communities at the regional level;
3. Management, reporting, communication and interpersonal skills; 
4. Local connections;
5. Belief in the organization’s direction and purpose.

Responsibilities:

1. Help develop, implement and manage PPH’s regional fundraising and communication efforts;
2. Ensure that the funding priorities of PPH’s Regional Office have been prioritized and implemented;
3. Implement PPH’s PR and marketing plan utilizing staff, volunteers and connections at the regional level;
4. Regional volunteer recruitment, management and retention;
5. Regional fundraising planning in conjunction with the PPH Regional Directors/Site Managers and PPH CEO, the regional staff, volunteers and regional stakeholders;
6. Attendance at the meetings of and reporting to the PPH CEO;
7. Commitment to the Paws for Purple Hearts mission, goals, and objectives;
8. All other duties as assigned by the PPH CEO.

Duties:

1. Help develop, implement and manage PPH’s regional fundraising and communication efforts:
   1. Help create and maintain a dynamic and diversified fundraising program;
2. Manage phone, email, social media, visitor tours and other communications;
   1. Coordinate PPH’s regional fundraising efforts with its various programs, including Canine Intervention Therapy programs and other Veteran-focused activities;
   2. Involve PPH’s stakeholders, volunteers, community and public relations programs in its fundraising efforts;
   3. Involve regional instructors in only those activities needing their expertise or abilities, like dog demos, public speaking, etc.
3. Ensure that the regional funding priorities of PPH have been prioritized and implemented:
   1. Bequests and planned giving
   2. Business/Corporate cultivation
   3. Individual donor acquisition, cultivation and stewardship
   4. Grants
   5. Campaigns
      1. Annual
      2. Online/social media
      3. CFC
      4. Capital
   6. Direct mail
      1. Letters
      2. Email
   7. Events (limited to those that have serious income or PR value)
   8. Gifts in-kind
   9. Matching gifts
   10. Memorials/honor gifts
   11. Other innovative methods
4. Implement PPH’s PR and marketing plan utilizing staff, volunteers and connections at the regional level:
   1. Produce targeted marketing materials for social media, donors, affiliations, PR contacts and national development efforts:
      1. Provide marketing materials to donors, volunteers and the community 
      2. Maintain regional social media accounts
      3. Develop targeted marketing pieces
   2. Oversee updating and maintenance of regional Facebook pages
   3. Maximize and expand current social media efforts
   4. Publicize the regional activities of the organization, its programs and goals
   5. Help plan regional events, open houses and tours
   6. Establish sound working relationships and cooperative arrangements with the military public affairs community, community groups, stakeholder organizations and the media
   7. Represent the programs and points of view of the organization to gov’t agencies, organizations and the general public
5. Regional volunteer recruitment, management and retention:
   1. Help recruit volunteers as pup petters, pup parents and other roles that will support organizational needs
   2. Help teach assistant receptionist and fundraising volunteers 
   3. Communicate with regional staff to help determine their volunteer needs 
6. Regional fundraising planning in conjunction with the PPH Regional Directors and/or CEO, the regional staff, volunteers and regional stakeholders:
   1. Attend meetings of regional and national staff as directed
   2. Contribute ideas and information that will improve regional fundraising and communication with stakeholders, volunteers and the general public.
7. Attendance at the meetings of and reporting to the PPH CEO:
   1. Submit weekly reports to Regional Director or CEO
      1. Include week’s activities
      2. Next week’s duties and plans
8. Marketing & Communication Specialists are NOT to perform dog/kennel care, dog training or therapeutic activities, at the PPH site or other locations, unless specifically authorized in advance in writing by the CEO.  When necessary, MCSs can bring an appropriate service dog in training (as determined by a Program Instructor) to support events and outreach/public relations efforts.

Job Tags

Similar Jobs