Digital Media Buyer Job at Site Impact, Coconut Creek, FL

OGt0dU9vNndLVkpNQU01LzlnUzJHQ1I3cWc9PQ==
  • Site Impact
  • Coconut Creek, FL

Job Description

Description

About the Role:

We are seeking a results-driven Digital Media Buyer to join our dynamic digital media team. This individual will be responsible for developing, executing, and optimizing performance-driven digital media campaigns across various platforms such as display, native, paid search, and programmatic platforms. to achieve our clients' or company’s advertising goals. The ideal candidate is a data-savvy professional with a deep understanding of the digital media ecosystem, campaign strategy, and performance analytics.

Qualifications

Key responsibilities:

Strategy Development

  • Design full-funnel digital media strategies to drive acquisition, awareness, and engagement.
  • Align campaign goals with business objectives and customer lifecycle stages.

Campaign Management

  • Oversee media buying and optimization across Display platforms such as Taboola, Outbrain, MGID, and other DSPs. Bonus points for Paid Search.
  • Collaborate on creative execution and optimization.
  • Ability and organization to manage thousands of campaigns a day.

Performance Optimization

  • Analyze campaign results using media platforms, GA4, internal dashboards, and BI tools.
  • Propose and implement A/B tests, bidding strategies, and audience segmentation.

Budget Ownership

  • Allocate and monitor budgets across all paid channels.
  • Forecasts spend and ROI based on performance trends and goals.

Team & Vendor Coordination

  • Work with internal teams (creative, product, dev) and external partners (agencies, vendors).

Reporting & Insights

  • Deliver actionable insights and regular performance reports.
  • Monitor KPIs like CTR, CPC, impression share, etc.

Qualifications

  • 3–5+ years of digital media experience, including hands-on ad platform management in an agency is highly desirable.
  • Proven ability to drive results through multi-channel campaigns
  • Strong knowledge of paid media platforms (DSPs, Native, Search, etc)
  • Knowledge in ad-tech ecosystems for data activation, audience targeting and enablement.
  • Advanced proficiency in GA4, Google Tag Manager, Looker Studio, Excel/Sheets
  • Excellent communication, organizational, and stakeholder management skills

Candidates must be local or in commuting distance to our Coral Springs, FL office.

Job Tags

Local area,

Similar Jobs

Rise Technical

Research And Development Engineer Job at Rise Technical

 ...top-tier training with a company committed to supporting your development. In this role, youll focus on R&D and material innovation, becoming...  ...from all suitable candidates. keywords: lab technician, lab tech, research and development, textile, polymer, materials... 

DV Trading

Experienced Trader (DV Commodities)New York Job at DV Trading

 ...financial markets and hedging opportunities to commodity producers and users. Now, DV group affiliates include two broker dealers, a cryptocurrency market making firm, and a bourgeoning investment adviser. DV Commodities is a division within DV Group that specializes in... 

ABNB Federal Credit Union

Banking Application Administrator Job at ABNB Federal Credit Union

 ...features affordable medical, dental, and vision plans to support your well-being and future growth in addition to: ~ Paid time off that...  ...member relationships are prioritized Job Overview The Banking Application Administrator is to provide technical guidance to... 

globalchinese

Global Chinese Teacher/Tutors Recru (Shanghai) Job at globalchinese

At " , we understand that our success results from our great professional teachers. We are constantly looking for private native Chinese teachers/ tutors around the world. If you can speak a foreign language and feel yourself is qualified to teach Chinese as a foreign... 

Command Investigations

SIU/WC Investigator Job at Command Investigations

 ...Seeking experienced Claims/SIU and/or Workers Comp. Investigators for Insurance Investigations that include Recorded Statements, Accident Scene, and Industrial/workplace accidents. We are seeking individuals who possess proven investigative skill sets within the industry...