Job Description

Welcome to Sanrio!

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. Home to endearing characters, including the NEWLY crowned #1 character Pompompurin, his friends Cinnamoroll, Pochacco, Kuromi, and many more. Sanrio was founded on the 'small gift, big smile' philosophy—that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has inspired a diverse range of innovative products and experiences.

Are you a fun-loving, creative spirit who loves connecting with fans, building community, and keeping up with the latest social trends? Do you also have a knack for organization and "keeping the trains running on time"? Sanrio is seeking a Brand Marketing Coordinator to join our Marketing team, focusing on community engagement through event coordination, wholesale assistance, and working with the Café team. We’re looking for a dynamic team player who’s ready to collaborate across departments, help manage events and costume/character appearances to ensure our brand shines in every interaction with fans, influencers, and partners. If you are the embodiment of team spirit and want to help spread kawaii joy to the masses - this is your moment. Ready to make magic with us? Apply today using the link—we can’t wait to meet you!

Principal Responsibilities:

• Provide support to multiple projects within the marketing department.
• Ensure the brand is properly represented to consumers and partners at all times.
• Collaborate with internal teams and departments.
• Conduct research and populate findings regarding trends and best practices related to all areas.

The Details (AKA: Job Duties)

Events and Costumes Coordination

• Ownership of Character Costume Division, including, but not limited to: Operations, logistics, scheduling, talent, housekeeping, etc.
• Support the team with the overall planning and logistics of all Sanrio events/initiatives in relation to character costume appearances.
• Maintain a working relationship with costume character talent as well as external partners and vendors for various events.
• Outreach to talent to schedule and book appearances for all internal and external Marketing needs.
• Draft and send call sheets and run of show to share with internal staff, external partners, and talent.
• Update and maintain the character appearance requests and calendar in Airtable.
• Uphold character training and guidelines for all costume appearances, staff appearances as needed, and share guidelines with external partners.
• Maintain the care and cleaning of all costumes as well as transporting and shipping in a timely manner.
• Research vendors and gather pricing/quotes as needed in relation to character costume appearances.
• Processing invoices in a timely manner.
• Work with the legal team on agreements/NDAs for all talent and/or vendors.

Space Licensing & Sanrio Stores

• Provide support to Wholesale/Stores team for these accounts.
• Review and provide feedback on Café menu items, product development, and collateral as needed; gain an understanding of brand aesthetics for accounts.
• Build relationships with existing and new partners.
• Populate information and share with both internal/external contacts.
• Source collateral as needed.
• All other duties as assigned

What do YOU bring to the table (AKA: Experience, Skillset & Personal Attributes)

• 2+ years' experience in Marketing, Space Licensing, Wholesale, Events preferred.
• Trend Research: Active participant across multiple Social Media channels and experience with Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, TikTok etc.
• Proficient in MS Office (Excel, Word & PowerPoint, Outlook) is mandatory, Basecamp, AirTable experience preferred, + the ability to adapt to other system software programs.
• Strong communication skills and the ability to contribute and present ideas in meetings and to other team members.
• A team player able to take direction as necessary, work professionally and collaboratively with internal/external business partners.
• Must possess excellent organization/prioritization, problem-solving, be nimble, and be able to multitask in a fast-paced environment to handle multiple projects and meet tight deadlines.
• Travel Required: Up to 30% annually; Frequent travel, including weekends.
• Attendance required based on event/campaign.
• Attention to detail is a must.
• Enthusiasm and affinity for the Sanrio Brand and characters and knowledge of pop culture a plus.
• English/Japanese bilingual skills a plus.

*Even though this is a hybrid position, candidates must currently be located in Southern California (no relocation) and able to work in our Torrance office at least 2 days per week.

Hourly Wage Range: $25 - $35/an hour

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